Every agent brings a different pricing strategy, marketing plan, and negotiation approach. See your options before choosing who sells your home.
No cost. No obligation.
Free for sellers. No obligation until you choose an agent.
of home sellers speak with only one agent before signing.
of active agents did not close a home sale in 2024. There is a meaningful chance the first agent you meet had limited recent transaction activity.
difference in final sale price between higher-performing and average agents in some markets. On a $500,000 home, that's $50,000 in different outcomes depending on pricing and execution approach.
Statistics sourced from third-party research. Individual results vary by market, timing, property, and agent performance. Agent Playoff makes no guarantees regarding outcomes.
The residential real estate industry includes over 1.5 million licensed agents competing for a limited number of annual home sales. Many agents are part-time or low-volume. Yet most sellers make their decision after a single conversation, without comparing different marketing approaches, pricing strategies, or communication styles. Most never get the opportunity to understand how different agents would approach the same property. Agent Playoff simply creates that opportunity.
You control the timing. You control the questions. You make the decision.
Complete a short intake form and select three preferred time slots for listing conversations. Takes about five minutes. No commitment required to proceed.
We connect with active agents in your market who have recent transaction activity in your price range. We only share your information after agents confirm availability and agree to our referral terms.
Three listing conversations are scheduled based on your availability. Each agent presents their approach, pricing strategy, and marketing plan. You use your own questions or our optional guide to structure the conversations.
After your conversations, you decide how you want to proceed. No pressure. No obligation. No deadline. If you want additional conversations, they can be arranged based on availability.
Get organized before you speak with any agent. Simple guides designed to help you structure your conversations and ask better questions.

The exact questions that reveal the difference between an agent with consistent recent activity and one who will cost you equity.
Download free →Warning signs that an agent is not ready to compete for your listing at the level your property deserves.
Download free →What closed volume, days on market, and list-to-sale ratio actually mean. Know how to read a track record before anyone presents it to you.
Download free →How some agents overprice your home to win your business and reduce the price later. How experienced agents price correctly from day one.
Download free →Choosing an agent is not only about experience or approach it's also about working style. This short profile helps us understand how you prefer to communicate, receive updates, and make decisions. We may use this information along with your property details to help coordinate your agent conversations. It does not evaluate personality. It does not predict outcomes. It is simply used to align communication expectations.
The Agent Playoff Communication Profile is a proprietary general informational tool. It is not a psychological assessment and does not predict any transaction outcome. Participation is optional.
After your three agent conversations, you may optionally schedule a short educational discussion with Ran Biderman. This is not a sales call and not a recommendation session. It is a general conversation designed to help you process what you heard and what questions you may still want to consider. Ran will not tell you which agent to choose.

"I spent thirty years watching sellers make one of the largest financial decisions of their lives in the same week they met their first agent. Nobody built a system to change that. So I did."
Ran holds a real estate broker license and has spent three decades in the industry as a broker and coach. Agent Playoff was built on a problem he observed firsthand across thousands of transactions.
We introduce sellers to licensed agents. You choose who you want to speak with and ultimately work with. If you proceed with an agent we introduce and your home closes, we may receive a referral fee from the brokerage commission. You do not pay us. Nothing changes your negotiation or agreement with any agent. You are free to work with any agent at any time, including one we did not introduce.
Free for sellers. No obligation. Three conversations. One decision.
By starting your playoff you will be asked to review and sign our Seller Service Agreement, which describes Agent Playoff's role as an introduction platform, not a real estate representative.