For Real Estate Agents & Brokers
Stop chasing leads. Start showing up for listing appointments.
Agent Playoff connects participating agents with homeowners who are preparing to choose a listing agent, and coordinates the listing presentation for you.
No lead purchases.
No monthly fees.
No upfront cost.
A lead is not a listing appointment.
Most agents spend enormous amounts of time turning leads into conversations, conversations into appointments, and appointments into actual listing opportunities.
Agent Playoff changes the starting point. We find homeowners who are preparing to sell, organize the process, and create an opportunity for participating agents to present for the listing.
Show up. Present. Win the listing.
The Traditional Model
Lead
Call
Follow up
More follow up
Maybe an appointment
Maybe a listing
Agent Playoff
Seller
Listing presentation opportunity
You present
Seller decides
You don’t need more leads.
You need more real listing opportunities.
A homeowner who has agreed to meet you about selling their home is fundamentally different from someone who filled out an online form. They are preparing to make a decision. They are willing to meet. They are interviewing agents.
01
The seller is real
You are meeting an actual homeowner with a property they are considering selling.
02
The appointment is real
You are not buying a name and hoping to turn it into an appointment. Agent Playoff coordinates the listing presentation.
03
The opportunity is yours to win
You present your experience, strategy, marketing plan and value. The seller chooses.
From opportunity to listing presentation.
01
We find the opportunity
Agent Playoff identifies homeowners preparing to sell and creates listing presentation opportunities in participating agents' markets.
02
We contact you
When an opportunity fits your market and your business, we contact you with the relevant details. Seller identifying information is shared only after the required referral agreement and onboarding are complete.
03
You accept
If the opportunity fits, you accept it and complete the required onboarding and referral documentation.
04
You present
We coordinate the listing presentation. You show up, present your value and compete for the listing. If you win and the transaction closes, the applicable referral fee is paid through your brokerage arrangement. If you don't win, you pay nothing.
Why agents want the appointment.
Less prospecting
Spend less time trying to convince homeowners to talk to you.
More presentations
Get opportunities to put your listing presentation in front of homeowners who are already interviewing agents.
No upfront cost
There is no lead purchase and no monthly membership fee.
You control the presentation
Agent Playoff does not conduct the presentation. You do.
You compete on value
Your experience, strategy, marketing, communication and results are what the seller sees.
If you don't win, you don't pay
The referral fee is only triggered according to the applicable agreement and upon a qualifying closed transaction.
We know who is actually selling homes.
Agent Playoff isn’t simply distributing internet leads. We have access to market and transaction information that allows us to identify active real estate professionals who are actually doing business in the markets we serve.
When a homeowner agrees to interview agents, we want the opportunity in front of agents who have demonstrated real activity in that market.
We use available market, MLS and other relevant data sources to identify active agents and determine which opportunities may fit their market and production profile.
This is not another lead program.
Not
Buy leads.
Call strangers.
Chase them.
Hope they respond.
Hope they are actually selling.
Hope you eventually get the appointment.
Instead
A homeowner is preparing to sell.
Agent Playoff creates the opportunity.
You are invited to present.
You compete for the listing.
What’s the catch?
There isn’t one.
There is no monthly fee. There is no upfront fee. There is no lead purchase.
If you don’t win the listing, you don’t pay a referral fee. If you win the listing but the transaction does not close, the referral fee is not triggered, subject to the applicable Agent/Broker Referral Agreement.
If the transaction closes, the applicable referral fee is paid through your supervising brokerage according to the referral agreement. The seller does not pay Agent Playoff an additional fee.
Brokers: give your agents another way to win listings.
Agent Playoff is designed to create additional listing presentation opportunities for participating agents. Your agents prospect less. They get more opportunities to present. You only pay the applicable referral fee when the qualifying transaction closes, according to the brokerage referral agreement.
More opportunities for your agents
Give productive agents another source of listing appointments.
No lead purchase model
Agents are not purchasing individual consumer leads.
Broker-to-broker referral structure
Referral compensation is handled through the applicable brokerage relationship and agreement.
Is Agent Playoff right for you?
Agent Playoff is designed for real estate professionals who want more opportunities to sit across the table from homeowners and compete for listings.
Good fit
You actively work in the markets we serve.
You are comfortable conducting listing presentations.
You have a proven track record of real estate activity.
You are prepared to compete for business based on value.
Your supervising broker participates in the required referral arrangement.
Not a good fit
You're looking for guaranteed listings.
You want exclusive appointments.
You don't want to compete for the business.
You're looking for inexpensive internet leads for a long-term nurture campaign.
We don’t sell you leads. We create opportunities to win listings.
There is a fundamental difference. A lead is a possibility. A listing presentation is an opportunity. Agent Playoff is built around the second.
You don’t need to buy the lead.
You need to win the listing.
Questions agents ask.
Stop chasing the appointment. Start showing up for it.
When a homeowner is ready to interview agents, you want to be one of the agents sitting at the table. Agent Playoff creates that opportunity. You bring the experience. You bring the presentation. You compete for the listing.
Applications are reviewed based on applicable participation requirements, licensing and market activity.